Search engine optimization (SEO) has become an integral part of website development in Houston, helping websites to become easier to find online and more visible to a wider audience. If you have a website that caters to an audience based in Houston, or that provides local services, a SEO expert in Houston can be a worthwhile investment that will pay for itself in time. Before you find one, however, here are some straightforward and practical SEO tips you can put into practice right away.
Choose a responsive theme
If your website has a responsive theme, it will display beautifully on mobile devices. Not only will smartphone and tablet users be able to access it, increasing your traffic, but Google and other search engines will give your site a better search engine ranking.
Insert well-chosen keywords in your text content
Keywords can be added to your titles, subheadings, and text body. Just a few keywords, carefully chosen with Google’s Keyword Tool, will do. Also, keep in mind that keywords that appear in bold, italics, or in lists carry slightly more weigh that those in plain text. A SEO service in Houston such Transco Labs provides can help you identify the best keywords for your website and use them consistently throughout your content.
Add keywords to images
Google will rank your site higher for image searches if your image titles contain relevant keywords. Also, add a descriptive text to the ALT tag for each image you publish on your site – this makes it easier for Google to understand what that image is about.
Add social media sharing buttons to your site
Social shares are one of the important factors that define your search engine ranking. Also, don’t forget to link to your social media pages.
Improve your website loading speed and performance
Google uses advanced algorithms to determine whether your website is slow or fast – smooth websites rank better in the search results. To improve your website’s speed, use a caching plugin, upgrade your web host, and keep your images small – don’t upload large resolution images unless you have to.
Effective SEO entails much more than the tips above. It’s an on-going, long-term process that helps your Houston-based website stay high on the first page of the search results, above your competitors. Because websites having a low SEO rank are today shunned by web users, you want to ensure that you work with a professional and reliable SEO expert in Houston, such as Transco Labs.
Whether you have a business website, a professional blog, or any other type of website, the creative SEO team at Transco Labs will help you dominate the search results. Learn more about Transco Labs’ cost-effective SEO services.