While redesigning your website isn’t something you have to do often, there comes a time in the lifetime of any website when a redesign becomes necessary. This is especially true of business websites in competitive, dynamic industries where trends change all the time. The reason for a redesign may not be a purely aesthetic one, although it often is.
Whether you have a small or a large website, whether it’s new or old, pay attention to the following signs. If you notice one or more of them, you should seriously consider a redesign, preferably through a professional provider of website development in Houston.
Your website isn’t optimized for mobile devices
Having a mobile-friendly website isn’t enough. Mobile traffic has overtaken computer traffic on the web, and businesses that fail to provide smartphone and tablet users with a high-quality mobile experience lose valuable leads.
Your website looks dated compared to the competition
Customers are naturally attracted to engaging, visually pleasing, and easy to navigate websites. If your competitors have newer, better-designed sites than yours, it’s time for a redesign.
Your website loads slowly
Many factors can contribute to a slow website, including poor hosting or images and video content not optimized for the web. The problem may also lie with the web design itself, the structure of your website and the HTML and CSS coding behind your theme. A fresh redesign from a provider of web development in Houston can easily solve these problems, speeding up your website considerably.
Your website ranks poorly in the Google search results
An SEO expert in Houston such as Transco Labs can redesign your website with an emphasis on search engine optimization (SEO), ensuring that all your web pages and content is optimized not only for Google, but also for Bing and Yahoo.
Your website has low conversion rates
A website that fails to generate leads and has low conversion rates in spite of the traffic it receives is in bad need of a redesign. A complicated website structure, missing calls to action, and a general lack of focus, all of these can have a significant impact on its power to convert visitors into customers. Professional website development in Houston with Transco Labs aims not only to provide your audience with an engaging website experience, but also to boost your conversion rates.
If you are not a web designer or developer yourself, redesigning a website is best left to an expert. At Transco Labs, we provide creative web development in Houston that makes your website stand out and attract customers like a magnet. Learn more about our website development services in Houston.