After our web development team creates a beautiful website for your business, we can monitoring website traffic and visitor behavior through web analytics. Web analytics is the measurement, collection, analysis, and reporting of Internet traffic and other data so that we can help you understand who is coming to your website, what they are looking at, and how they use your site.
The Benefits of Web Analytics
Web analytics can be on-site or off-site. On-site web analytics services measure where visitors go once they reach your website, enabling us to monitor website traffic and conversions, so that we can help you turn visitors into customers. We can tell which landing pages generate the most sales and funnel your website traffic there. At the same time, on-site analytics can be used to monitor website traffic and the performance of your website in a commercial context, by comparing your data against key performance indicators.
Off-site web analytics services, on the other hand, monitor external website traffic and data to determine factors such as the best channels for attracting new customers, overall online brand visibility, social media buzz, and more.
On-site and off-site web analytics go hand in hand, and our experienced and dedicated search engine optimization and marketing team can keep track of both to help your business grow.