With Personal URL (PURL) marketing, a unique and personalized landing page is created for each recipient of your emails or messages, which means that his or her name or the name of their company or organization will show up in the link you send them. This form of marketing generates better results than traditional marketing because it strikes curiosity in the minds of the recipients.
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Effective as PURL marketing is, it requires thought. You need to provide your prospects with real, valuable information on the pages you create for them, and then encourage them to act with a compelling call to action. At Transco Labs, we offer you cost-effective personalized URL strategies that you can integrate into your marketing and advertising campaign to increase traffic, conversions, and ultimately, sales.